PUMA #RunTheStreets Campaign

A 360 3 month long activation as part of the global #RunTheStreets campaign saw Homegrown conceptualise the India focused campaign which included Onboarding 5 creatives as part of the endorsement, launch a India brand film, create a regional look-book & all leading up to a massive multi venue takeover launch event

PUMA #RunTheStreets Takeover event

#RunTheStreets is about celebrating the creative hustlers who are defining what’s next in the creative industry: artists, musicians, filmmakers, and entrepreneurs.

This neighbourhood takeover is unlike any event we’ve seen before and we could not have asked for a better way to celebrate the emerging talent in the creative spaces of this country.