HOMEGROWN

 

Homegrown was started from a passion to 'change the narrative.' There was an emergence of independent creators in every realm; people who were defying cultural stereotypes and bringing forth new perspectives. It is a celebration of this new voice, this new purpose.

i. Through our digital media publication/network reaching millions of Genz & Millennial Indian consumers we build the identity for emerging voices for all facets of contemporary youth culture;

ii. through our agency/content studio we connect brands with today's youth in ways that drive culture forward.

iii. Through our experiences we create cultural impact on the ground. Having partnered with over 180 brands on content, brand campaigns, influencer marketing , creator collaborations, and event,

Powered by a digital media publication, culture-first creative agency, content studio, events and festivals - bringing together a community of well heeled, upwardly mobile, urban millennials & Gen-Z.

THE HOMEGROWN ECOSYSTEM

  • DIGITAL MEDIA NETWORK

    
We build the identity for emerging voices of & for all facets of contemporary youth culture.

  • CREATIVE AGENCY

    We connect brands with today’s youth in ways that drive culture forward & build communities

  • CONTENT STUDIO

    We create original and disruptive storytelling that resonates with today’s youth.

  • HOMEGROWN IPS

    We create spike cultural moments for brands & creatives to own + create platform agnostic extensions for HG’s brands.

  • EXPERIENTIAL ARM

    We create impact digitally & offline by bringing communities together and brands to connect experientially.

  • CREATIVE NETWORK

    We build creative ecosystems in creative communities, colleges & cultural hubs

HOMEGROWN IMPACT

 

200+ BRANDS
HAVE WORKED WITH US

500+ CAMPAIGNS
HAVE BEEN RUN

100+ EVENTS
EXECUTED BY HG

 

200K+ ATTENDED
HG EVENTS

300+ BRANDED
CONTENT CREATED

700+ CREATIVE
COLLABORATIONS DONE

980M
Reached through events.

750M
Reached
through
campaigns.

HG Community

Our audience represents the undercurrents of Indian youth culture; they are what’s next, and they are what should be next and can be tools for social and cultural change.

We have built a powerful, highly engaged audience that deeply care about narratives both online and offline that differ from traditional platforms.

HG has been instrumental in shaping youth culture and creative/creator economies bringing alive defining movements in the last 5 years.