HG Brands & IP’s
We don’t just build content brands, we build multi platform monitizable IP’s powered by brands & driven by youth consumers.
Homegrown has built content brands & hybrid event ips that drive cultural conversation year long. Our sub content brands own different streams of youth interests and event IPs create impact both offline & online.
HOMEGROWN STREET
HGStreet is homegrown’s street culture, fashion, lifestyle content platform & festival IP. The multi platform brand & IP has helped the largest youth culture, fashion, sneaker brands launch in the country through content, events , campaigns & more.
As a festival it has brought together India’s leading creatives & cultures under one house and has also been a platform for Homegrown brands to launch in the country.
HOMEGROWN VOICES
Homegrown Voices is homegrown’s platform that explores key youth culture provocations around identity, creativity, sustainability, history, sex & sexuality, subcultures, underrepresented voices and much more.
This platform has been used to raise awareness about important issues & drive conversations around change.
HOMEGROWN ACADEMY
HG Academy focuses on connecting India's leading innovators & creatives with creative class of consumers
to hone their skills, create new formats of learning both online & offline.
This multi-platform IP has been built using digital content, year long educational festivals taking place omni channel, stand alone masterclasses, workshops & industry projects.
HOMEGROWN SUMMIT
The HGSummit is a hybrid 3 day event that will bring together key innovators, leaders, creatives, entrepreneurs and others under one roof. Under 6 core streams, we will be covering 30+ industries using panels, workshops, launches, events & more.
Our focus is to look at how do we need to reimagine our systems across creativity, innovation, social impact, sustainability, technology and more to power the entire billion of Indians in the coming decade.
HOMEGROWN MUSIC
HG music is south asias music discover platform. A one stop destination for covering the music ecosystem and the individuals that shape it.
HG music creates regular content across our networks, host skill building sessions for artists, performance showcases & other initiatives both online & offline.
HOMEGROWN BACK TO SCHOOL PARTY
India’s biggest 90’s throwback back to school theme party in partnership with Social Offline. From full day festivals to bar takeovers & more.
