Puma Run the Streets

Self-reliant, self-styled, self-accepting. Out and proud, or hidden where you just missed them, meet the new breed of innovators and creatives defining the boundaries of street-culture in India. Fostering the new era of hustlers, ’TSUGI’, the Japanese word for ‘NEXT’, represents the new PUMA Sportstyle era. The line brings forward a new wave of aesthetics to progressive streetwear (a fusion of modernity, technology, and traditions) and with their new chapter in India, PUMA #RunTheStreets is redefining the standards of brand involvement.