BRAND NARRATIVE & VISUAL IDENTITY

Distinguished iconography that is carefully curated & designed with a minimalism-approach to maintain premium codes. These icons depict each of the key activation areas (Recital, Showcase, Lab, Gallery, Party) and encourage each space to have its own identity.

The treatment employs a ‘reveal mechanism’ that brings the content alive - taking inspiration from the idea of ‘Stay Curious’.

EXPERIENTIAL DESIGN

THE PRODUCT & LIFESTYLE SHOOT ELEVATED THE KINGFISHER RADLER REBRAND IN A FUN, PLAYFUL & VIBRANT WAY - BRINGING TO LIFE THE DIFFERENT LIFESTYLE CUES THAT THE BRAND REPRESENTS & ‘HIT REFRESH’ TAGLINE.