CASA BACARDI:
A multi-platform cultural IP conceptualised & co driven by Homegrown

Casa Bacardi is Bacardi's festival that brings together its Carribean roots to India in an immersive manner.

The experience conceptualised and curated by Homegrown brings together music, mixology, dance, creativity, arts & culture under one roof using performances, workshops, pop up stores & more.

15000+ Attendees

80+ million reached

7 Festivals

15000+ Attendees 80+ million reached 7 Festivals

2019 - Multi City Festival.

Launches as a 2 city festival taking over 100 year old bungalows.

2020 - DIGITAL FESTIVAL

Evolved into an at home experience during covid with various engagments.

2021 - HYBRID FESTIVAL

Took over 4 cities , 4 hotels for a digital and offline experience over 1 day.

2022 - BACARDI MIXR LAUNCH

Designed, packaged & launched the new Bacardi R2D Mixr.

2023 - CASA BACARDI
X HOEMGROWN FETSIVAL

A pop up experience, music stage & more at Homegrown’s festival.