CASA BACARDI
A multi-platform cultural IP conceptualised & co driven by Homegrown
15000+ Attendees
80+ million reached
7 Festivals
15000+ Attendees 80+ million reached 7 Festivals
Casa Bacardi
is Bacardi's festival
that brings together its Carribean roots to India in an immersive manner.
The experience conceptualised and curated by Homegrown brings together music, mixology, dance, creativity, arts & culture under one roof using performances, workshops, pop up stores & more.
HG LEADS-
IP DEVELOPMENT | EVENTS PRODUCTION | CREATOR & CREATIVE PARTNERSHIPS | VISUAL IDENTITY CREATION | CONTENT CREATION
2019 -
Multi City Festival.
Launches as a 2 city festival taking over 100 year old bungalows to introduce Casa Bacardi to India
2020 -
AT HOME
DIGITAL FESTIVAL
Evolved into an at home experience during covid with various engagements like workshops, digital performances, restaurant partnerships & at home kits.
** This event also won a CAMPAIGN ASIA GOLD AWARD, for most innovative festival across the APAC Region. ( View Video vBelow)
2021 -
HYBRID FESTIVAL
Took over 4 cities , 4 hotels for a digital and offline experience over 1 day with over 50+ performances, workshops, drops & more.
2022 -
BACARDI
MIXR LAUNCH
Designed, packaged & launched the new Bacardi R2D Mixr.
2023 -
CASA BACARDI
X HOMEGROWN FESTIVAL
A pop up experience, music stage & more at Homegrown’s festival bringing alive the new brand platform using multiple experiences.
CONTENT DESIGN
MERCHANDISE DROPS
