CASA BACARDI
HALLOWEEN
20000+ Attendees
65+ million reached
25+ Million Views
4000+ Mentions
250+ Creator Collabs
5 Warehouse Parties
6 Campaigns
20000+ Attendees 65+ million reached 25+ Million Views 4000+ Mentions 250+ Creator Collabs 5 Warehouse Parties 6 Campaigns
Over 5 years Bacardi x HG have come together to own Halloween as a cultural moment nationwide using a 360 campaign with content | creators | films | merchandise drops leading to experiential activations ranging from Warehouse Parties, to Staycations to Pop Ups & trade activations
2018-2019
WAREHOUSE PARTIES
The definitive warehouse party in Delhi & India’s largest has seen 4000+ people year on year.
2020 -
HOTEL STAYCATION
A curated 60 person exclusive staycation with immersive rooms, horror theatrical show, culinary & more during covid.
2021 -
COME OUT TO PLAY HALLOWEEN
A campaign that saw a brand film, limited edition bottle launch, trade activations, creators & 3000+ person tentpole event.
C0ME OUT TO PLAY BRAND FILM
CREATOR COLLABS
SOCIAL CONTENT
MERCHANDISE &
PRODUCT DESIGN
